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Bill Gurley – All Things Business and Investing - [Invest Like the Best, EP.137]

Invest Like the Best with Patrick O'Shaughnessy

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How Yelp Built an Unparalleled Local Network and Became a Leader in Quality Reviews

Yelp became a leader in quality reviews by focusing on passionate participants who care about the quality of reviews. They built their network from a seed state with a strong foundation and grew from strength. Unlike their competitors who had more breadth but lacked depth, Yelp focused on night clubs in San Francisco to create a bright and high-quality experience. Yelp's strategy was to create a local network of passionate users and achieve liquidity quality rather than just focusing on broad expansion. They prioritized unit economics and growth metrics in a single city to demonstrate the success of their playbook and leverage network effects.

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