The impact of hype with Clubhouse's Paul Davison
Equity
Clubhouse Hype Was Community Driven
The hype surrounding Clubhouse was driven by the community. The invite-only model was chosen to grow the platform in a measured way and create a positive user experience. Clubhouse aimed to replicate real-world social experiences by connecting friends of friends. The initial hype was generated because people loved the experience and enjoyed interacting with their friends and others who shared their interests. The company initially focused on building the platform and declined press coverage and investment opportunities. The hype was not intended but arose naturally as users had positive experiences and spread the word. The involvement of celebrities in Clubhouse rooms was also driven by the community, with users hosting rooms and inviting famous guests.
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