Human behaviour changes when abundance turns to scarcity

Restarting growth after stopping is difficult because when there is abundance, human nature or biology kicks in and our mindset is growth-oriented. However, when growth stops, scarcity is triggered and our behavior shifts towards self-preservation. We begin to hoard and focus on getting a slightly bigger piece of the pie, reflecting our animal instincts. This change in behavior happens unconsciously as a subtle reaction to the environment.

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