Sharon Reed
@sharonreed
Psychology of Financial Planning Podcast  cover image

Behavioral finance is boring

Psychology of Financial Planning Podcast

Approaching Clients' Cognitive Biases with Delicacy

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Effective intervention involves acknowledging clients' cognitive biases with delicacy and honoring their beliefs based on experience. It is crucial to recognize that many beliefs are subconscious, thus mirroring back what the client expresses can be very powerful. By reflecting their attachment to certain beliefs or investments, advisors can build rapport and guide clients towards more informed decisions.

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