*Should Brands Do A Yearly Refresh Of Their Products? *

There is a need for brands to reconsider their annual release cycles for products as consumers don't necessarily upgrade their phones frequently. Samsung should avoid announcing new expensive phones before new chipsets are available. Apple's iPhone 14 sales have been scaled back, indicating issues in post-holiday sales. Samsung is losing market share to iPhones among young people in South Korea. Releasing minor updates allows Samsung to keep margins high and fulfill carrier expectations. However, frequent phone releases contribute to e-waste and environmental concerns. It would be better for consumers, carriers, manufacturers, and the planet to slow down the release cycle and be more environmentally responsible.