Zorana Pringle

Zorana Pringle, a leading researcher in creativity psychology and author of The Creativity Choice, shares insights on how creativity is a series of conscious decisions rather than mere inspiration. She challenges the myth of the 'creative type', emphasizing that everyone can be creative across various domains. Zorana discusses how constraints can actually boost creativity, the significance of risk tolerance, and the interplay between motivation and attention. By understanding problem finding versus problem solving, she reveals how reframing challenges can unlock our creative potential.