Zoisa North-Bond
Chief Executive of Octopus Energy for Business focusing on business energy solutions and dynamic tariffs that pass through wholesale prices to help customers reduce bills and support grid flexibility.
Best podcasts with Zoisa North-Bond
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Feb 5, 2026 • 35min
Dynamic Pricing: Who Profits?
Zoisa North-Bond, CEO of Octopus Energy for Business, explains agile tariffs that shift with wholesale prices. Marco Bertini, marketing professor and behavioural economist, explores how people perceive changing prices. Richard Howle, ticketing strategist, discusses pricing for live events and perishable seats. They debate surge, time-of-use and transparent pricing, and how dynamic models can be used ethically and effectively.
