In this engaging discussion, Verge labor reporter Zoe Schiffer delves into the ongoing unionization efforts among Apple retail employees. Known for her expertise in workplace dynamics, Schiffer provides insights into the challenges these workers face regarding pay and conditions. The conversation covers the successful union formation in Atlanta and contrasts the experiences of corporate and retail staff. Schiffer also examines the broader implications of unionizing in tech, emphasizing the importance of worker solidarity as employees push for better representation and conditions amidst corporate resistance.

Zoë Schiffer, Senior reporter at The Verge, known for her insights on Apple's workplace culture, dives into the evolving dynamics at Apple. She discusses how Slack has become a vital platform for employees to express concerns about pay equity and remote work policies. Employees are pushing for greater transparency and inclusivity, amidst rising discontent and advocacy for change. Schiffer highlights the challenges faced by employees in discussing sensitive topics like pay and the increasing push toward empowerment and potential unionization in the tech industry.

Managing editor Zoë Schiffer discusses writing 'Extremely Hardcore: Inside Elon Musk’s Twitter,' the challenges of investigative reporting in tech, establishing source relationships, the book writing process, transitioning between platforms, and maintaining balance in a fast-paced industry.

Zoë Schiffer, author of 'Extremely Hardcore,' delves into Elon Musk's Twitter takeover, discussing firings, non-payment, and Musk's self-perception as a business genius. They explore Musk's impact on Twitter, the challenges of reporting on the platform, and Musk's turbulent journey with the company.

Join investigative reporter Adrianne Jeffries as she uncovers Amazon's self-preferencing in search results, raising competition concerns. Tech expert Renee DiResta dives into 'ampliganda', revealing how grassroots movements shape narratives online, highlighting the battle against misinformation. Zoë Schiffer sheds light on worker activism at Netflix and Apple, discussing recent corporate pushbacks against dissenting voices. Their insights reveal the intricate dynamics of tech companies and the ongoing struggles for authenticity in social media and workplace rights.