In this conversation, Zoe Linda, a service business owner skilled at blending products and services, shares her journey of integrating digital products and client work. She discusses the highs and lows of course creation and the vital role of market research. Zoe uncovers her strategies for managing client expectations and maintaining boundaries to prevent burnout. She emphasizes the importance of aligning her offerings with her values and highlights how creating productized services has transformed her business. A treasure trove of insights for service business owners!