Zoë Karl-Waithaka

Zoë Karl-Waithaka, an agricultural development expert, shares her insights on transforming the lives of African farmers through effective marketing strategies. She emphasizes the untapped potential of crops like millet, likening it to the successful campaigns of avocados in the U.S. The discussion highlights the need for reshaping perceptions around undervalued crops and how strategic marketing can open new economic avenues. Zoë advocates for collaboration among industry, governments, and NGOs to uplift local economies and promote sustainable agricultural practices.