Zino Rost van Tonningen
CEO of TyrAds, an adtech company focused on privacy-first programmatic mobile app marketing, with over a decade of experience in growth and product strategy for app publishers and advertisers.
Best podcasts with Zino Rost van Tonningen
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Dec 1, 2025 • 37min
Zino Rost van Tonningen: first-party data and LLMs in mobile advertising
Zino Rost van Tonningen, CEO of TyrAds, brings over a decade of expertise in privacy-first programmatic marketing. He discusses the significance of first-party data in enhancing ad targeting while maintaining user privacy. Zino explores the shift from device IDs to probabilistic attribution and the impact of app store policies on advertising practices. He delves into the role of large language models in creating deeper contextual advertising and emphasizes the necessity of hyper-personalization to stay competitive in the evolving landscape.
