In this informative chat, Jeff Nickerson, Director of Product at Amazon, and Zhen Li, Senior Product Manager, unveil cutting-edge launch tools designed to boost seller success. They explore the benefits of Amazon Vine for pre-launch reviews and AI-driven insights from the Product Opportunity Explorer. Learn about regional launches that minimize inventory risk, how to measure product performance effectively, and strategies for scaling beyond ads. With a focus on transforming data into actionable growth signals, this conversation is a treasure trove for aspiring Amazon sellers.