Zena White, Chief Operating Officer at Partisan Records, brings her wealth of experience to the discussion. She shares insights on how they balance traditional marketing with modern strategies, including the costs behind getting artists on platforms like Late Night shows. Zena dives into the success story of Cigarettes After Sex, showcasing the evolution of album sales from physical copies to streaming. She also emphasizes the importance of long-term investments in artists’ careers beyond immediate profits, highlighting the role of grassroots marketing and genuine fan engagement.