Zeke Bronfman

Zeke Bronfman, co-founder and CEO of The Absorption Company, dives into creating a leading supplement brand focused on bioavailability. He shares how his background in health entrepreneurship guided the founding of a company that optimizes nutrient absorption. Zeke reveals the success of their community-driven pre-launch strategy, leveraging celebrity co-founders while emphasizing the importance of direct-to-consumer subscriptions. He also discusses lessons in e-commerce, supply chain efficiency, and the upcoming innovative products that aim to triple growth.