Join Adam Dille from Quantum Metric, an expert in data optimization and AI, and Zeba Hasan from Google, a whiz in BigQuery and cloud data solutions. They dive into why data quality is essential for successful AI integration, warning against common pitfalls like misleading outputs. The duo discusses enhancing customer support through data context and the vital role of human collaboration in AI initiatives. They also touch on the necessity of understanding data maturity to maximize AI capabilities while keeping traditional coding principles in mind.