Zaria Parvez

Zaria Parvez, Duolingo's Senior Global Social Media Manager, skyrocketed their TikTok from 50K to 8M followers with her creative strategies. She shares valuable lessons on creating viral videos, explaining how to make content feel like 'medicine to candy.' Zaria emphasizes the importance of authenticity and balance in storytelling, reflecting on how the pandemic transformed content marketing. She also discusses measuring success in social media while navigating trends and maintaining team creativity. Zaria's insights reveal what makes engaging content truly resonate.

Zaria Parvez, the global social media manager at Duolingo, dives into the whimsical yet cult-like dynamics of the language-learning app. She reveals how push notifications can create a blend of emotional engagement and anxiety among users. The discussion explores how Duolingo fosters a sense of community while also evoking shame through its gamified features. Zaria examines the sentimental connection many users have developed with Duo, the app's mascot, making the learning experience feel more like a ritual than a chore.

Zaria Parvez, the former head of social at Duolingo, now leads social strategy at DoorDash. She shares how she took the brand from 50K to 16M followers through creative campaigns and a unique culture rooted in improv. Zaria explains the viral success of 'Death by Duo,' which achieved 1.7 billion impressions without ads. She emphasizes the importance of autonomy for social teams and why community management is essential. This conversation reveals fresh perspectives on creativity, collaboration, and the fast-paced world of social media marketing.