Zander Barth

Director of Colophon New Media, a Charleston-based web development and digital marketing agency; bought the agency rather than building one, with a background in chemical engineering and consulting and experience in M&A and agency transitions.

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Sep 24, 2025 • 18min

Agency M&A: Client Retention, Financing, and AI’s Role. The Inside Scoop with Zander Barth | Ep #839

Zander Barth, Director of Colophon New Media, shares his unique journey from chemical engineer to agency owner in Charleston. He discusses the advantages of buying an established agency over starting from scratch, emphasizing client retention and cultural alignment during ownership transitions. Zander reveals insights on structuring acquisition deals and the importance of seller motivations. He also delves into leveraging AI for due diligence and optimizing agency operations, illustrating how technology can enhance daily tasks and client interactions.

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