Zak Stambor
Senior Analyst at eMarketer providing insights on brand strategy and successful rebrands, joining the episode virtually from Chicago.
Best podcasts with Zak Stambor
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Oct 1, 2025 • 19min
How (Not) to Rebrand | Reimagining Retail
Joining from Chicago, Zak Stamborg, Senior Analyst at eMarketer, dives into the intricacies of rebranding. He explores the difference between a brand refresh and a full rebrand, and discusses triggers for rebranding, citing examples like luxury brands and Cracker Barrel's missteps. Zak also analyzes successful strategies of Kia and Uber while emphasizing the role of nostalgia in brand strategy. He shares practical tips for mitigating rebrand risks, ensuring brands evolve without losing their core identity.
Jun 4, 2025 • 19min
Retail Pulse Check: Inventory Approaches, Price Moves, and What Q2 is Trying to Tell Us | Reimagining Retail
Zak Stambor and Blake Droesch, both Senior Analysts at EMARKETER, dive deep into the current retail landscape. They discuss the shifting dynamics in consumer behavior driven by perceived price increases and how tariffs are reshaping inventory management strategies for major retailers. The conversation highlights the surprising impact of Q1 earnings on Q2 forecasts and the challenges retailers face in navigating economic uncertainty. Listeners will gain fascinating insights into how brands are adapting their pricing strategies amidst changing market conditions.
