Zak Stambor, a Senior Analyst at eMarketer, shares insights into Nike's current struggles, including financial setbacks and a decline in brand relevance. The discussion highlights the importance of innovation and adapting to competition from new entrants like On and Hoka. Stambor emphasizes the need for Nike to revamp its retail experience and learn from successful brands like Levi's and Lego. By focusing on agility and consumer engagement, Nike can navigate the competitive landscape and regain its footing.