Zak Ali

Zak Ali, General Manager at Finder US, touches on the shifting landscape of search as AI technology evolves. He emphasizes that SEO is far from dead, explaining how LLMs like ChatGPT select sources based on credibility signals. Zak reveals Finder's strategy of focusing on long-tail queries to boost visibility in AI searches and shares insights on fostering a culture of AI experimentation within non-technical teams. With a mix of practical tips and a forward-looking perspective, he highlights the significant impact of AI on content strategy and user discovery.