Zain Ali

In this thought-provoking discussion, Zain Ali, a TikTok Shop expert and agency founder, shares his insights on leveraging TikTok for brand growth. He dives into effective product strategies and the impact of TikTok's unique algorithm. Zain emphasizes the importance of live streaming and creator partnerships, showcasing how brands can engage top creators and maximize sales. He also introduces an innovative gifting tool to streamline creator collaborations, highlighting the significant role of influencer relationships in driving brand success.