Zain Abiddin

Zain Abiddin, a seasoned global product builder and leader with over 15 years of experience, shares his insights on Canva's spectacular growth. He discusses how Canva expanded internationally, adapting localized pricing and payment methods to penetrate new markets. The launch of Canva for Teams played a pivotal role in boosting revenue and enhancing user collaboration. Zain also highlights strategies to combat involuntary churn, emphasizing the critical role of data analysis and A-B testing in refining pricing strategies and user retention.