Zach Wright, from Reveal.ai, specializes in market research and social listening. He shares how he harnesses short-form LinkedIn videos for impressive demand generation, achieving 200,000 impressions with minimal followers. The conversation dives into the importance of blending entertaining content with product demos and the evolving roles of sales and marketing. Zach also emphasizes podcasts as powerful content tools and explores strategies for creating engaging, value-driven content that resonates with ideal customers.

Zach Wright, a certified Construction Risk and Insurance Specialist, discusses with host Jason Reichl the importance of risk managers as the first line of defense, the grading and risk assessment process, and how organizations can affect their insurance premiums. They also touch on the themes of the RIMS Risk World, the value of networking, and the role of risk managers in ensuring safety and serving customers.