Zach Wright

Zach Wright, co-founder of Syft AI, is dedicated to modernizing B2B sales by emphasizing value over volume. He discusses the evolution from generic outreach to personalized selling strategies powered by AI. The conversation dives into the challenges junior sellers face and how collaborative discovery can enhance results. Zach also explores the innovative use of AI in prospecting, advocating for a cultural shift towards value-based selling. His insights aim to inspire the next generation of sellers to thrive in a competitive landscape.