Zach Stambor, a Senior Analyst at eMarketer, dissected the trends from the recent Thanksgiving holiday shopping period. He highlighted the surge in e-commerce sales compared to in-store shopping, fueled by consumer preferences and economic factors. The discussion also explored how tariffs impacted big-ticket item purchases and the growing influence of Buy Now, Pay Later services, particularly on Cyber Monday. Additionally, they delved into the role of generative AI in enhancing retail experiences, shaping how consumers engage with online shopping.