Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule, share their secrets to B2B product launch success. They emphasize the importance of understanding buyer challenges and crafting buyer-centric positioning strategies. The duo discusses the increasing power of video content in launch campaigns and the significance of collaboration with sales teams for effective materials. They also explore leveraging B2B influencers and social media metrics, particularly on LinkedIn, to enhance engagement and ensure a successful launch.

Join Gab Bujold, a messaging expert and marketing advisor for startups, and Zach Roberts, an influencer with a rich background at Dropbox and LinkedIn. They tackle the chaotic misuse of Go-to-Market (GTM) terminology and share tales from their product marketing journeys. The duo explores the essential collaboration between product marketers and channel experts, emphasizing the need for clear communication and effective strategy development. They also critique the blandness of B2B marketing messages, advocating for authentic storytelling that connects with customers.