Zach Ricchiuti

Zach Ricchiuti, Head of Retail Media at Kepler, dives into the evolving eCommerce landscape and shares insights on retail media strategies. He discusses the shift from Cyber Monday to a two-week sales marathon, emphasizing the importance of off-platform advertising. Ricchiuti highlights Amazon's dominance in retail media through advanced ad tech and success measurement. He also explores holiday shopping dynamics, including the growing trend of last-minute gifting and the impact of new social media opportunities for brands.