Zach Miller

President of Bucket Squad, the media and e-commerce company built around YouTube creator Jesser; responsible for scaling the Jesser channel, building Bucket Squad Apparel, and expanding the business into brand partnerships, events, and gaming/community initiatives.

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Dec 23, 2025 • 28min

This Popular Basketball YouTuber is a Platform Company Too

Zach Miller, president of Bucket Squad, dives into the world of Jesser, a top basketball YouTuber with 36 million subscribers. He shares insights on transforming Jesser's channel into a media empire, balancing apparel and media revenue streams. Miller discusses the importance of community through events and plans for interactive gaming on platforms like Roblox. He also reflects on the challenges of scaling live events and emphasizes building long-term brand partnerships beyond YouTube. Get ready for a peek into the future of creator-driven businesses!

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