Zach Lawryk, Head of Solutions Consulting at Rippling and former VP at Slack, shares his insights on the pivotal role of solutions engineers. He discusses their importance in sales, guiding companies on when and who to hire for these positions. Zach elaborates on effective hiring processes, questions to identify talent, and the significance of empathy in sales. The conversation delves into how solutions engineers can optimize teamwork, enhance customer engagement, and ultimately drive revenue, making their integration crucial in today’s buyer-centric landscape.
