Zach Lain

Zach Lain, Director of Global Data Partnerships at PepsiCo, shares insights from his unique journey through law and data strategy in marketing. He emphasizes the shift from vanity metrics to meaningful outcomes in advertising. Lain discusses the transformative role of clean rooms in data collaboration and how AI can spark creativity, turning errors into innovation at events like Cannes. He also raises awareness about the growing threat of CTV ad fraud, reinforcing the vital need for integrity in digital advertising.