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Zach Jones
Chief Revenue Officer at TechnologyAdvice, with over a decade of experience in scaling sales teams and driving revenue growth. Shares insights into B2B sales and marketing.
Best podcasts with Zach Jones
Ranked by the Snipd community
Jul 4, 2025
• 45min
Modern Buyer Journey Demands New Lead Generation Approaches with Zach Jones | Ep. 302
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Zach Jones, Chief Revenue Officer at TechnologyAdvice, shares his extensive insights into the shifting B2B sales landscape. He discusses how 75% of the buyer journey occurs before contacting sales, stressing the importance of getting on the shortlist through strategic content placement. With AI reshaping lead generation, Zach highlights the necessity of aligning sales and marketing efforts to enhance engagement. He also delves into innovative tools that boost productivity and the evolution from quantity to quality in lead generation strategies.
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