Zach Elwood

Zach Elwood, a behavior researcher and the mind behind People Who Read People, dissects the world of neuro-linguistic programming (NLP) and its dubious champions. In a gripping discussion, Zach shares his firsthand experiences in the NLP industry and exposes the deceptive tactics of figures like Chase Hughes, linking their popularity to platforms like Joe Rogan’s. The conversation dives into the mix of legitimate therapeutic ideas and pseudo-science within NLP, highlighting the dangers of misinformation, cult-like recruitment, and the psychology behind why people buy into these modern grifts.