Zach Busekrus

Zach Busekrus, a growth marketer and co-founder of Journey, shares his journey from higher education marketing to creating a loyalty platform for short-term rentals and boutique hotels. He reveals how his unique vision helps operators increase repeat bookings without heavy OTA fees. The conversation covers the importance of loyalty programs, how Journey enables guests to earn and redeem points, and strategic insights on brand credibility and monetization. Zach also dives into the challenges of developing a two-sided marketplace in the hospitality industry.