Zac Thompson

Zach Thompson and Jack Frimston, both directors at We Have a Meeting and co-authors of 'Sales as Therapy', dive deep into self-awareness as the ultimate sales skill. They argue that lacking self-awareness can derail sales efforts, highlighting how it leads to over-talking and missed cues. The duo stresses that genuine listening fosters trust, while overconfidence can blind sellers to their own shortcomings. They discuss ethical sales practices and the importance of connecting with clients on a deeper level to drive successful outcomes.