Zac Thompson

Jack Frimson and Zac Thompson, co-authors of "Selling Like a Therapist," run an agency that specializes in helping clients book appointments. In this engaging conversation, they share how therapeutic techniques can transform sales interactions. They discuss the art of empathetic communication, emphasizing deep listening and meaningful questioning. The duo also highlights the psychological aspects of sales, advocating for a patient, understanding approach to uncover clients' true needs. Discover innovative strategies that foster genuine connections and improve success.

Zach Thompson and Jack Frimston, both directors at We Have a Meeting and co-authors of 'Sales as Therapy', dive deep into self-awareness as the ultimate sales skill. They argue that lacking self-awareness can derail sales efforts, highlighting how it leads to over-talking and missed cues. The duo stresses that genuine listening fosters trust, while overconfidence can blind sellers to their own shortcomings. They discuss ethical sales practices and the importance of connecting with clients on a deeper level to drive successful outcomes.