Zac Larson

Co-founder of IntentGen (Intention) Financial Partners, a hybrid advisory firm that centers charitable giving and purposeful planning as part of client relationships; oversees significant AUM and leads generosity-focused client engagement initiatives.

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Oct 28, 2025 • 1h 30min

Ep 461: Helping Clients Live Intentionally And Generously With Charitable Giving Events (That Also Drive New Growth) with Zac Larson

Zac Larson, co-founder of IntentGen Financial Partners, is an advocate for integrating charitable giving into financial planning. He shares how focusing on clients' 'net impact' strengthens relationships and attracts value-driven clients. Zac highlights the importance of community fundraising events, personal engagement, and tracking donations to build trust. He discusses how intentional generosity has shaped his firm's culture and engaged partnerships, ultimately driving growth while creating lasting impact for both clients and the community.

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