Zac Garside

Zac Garside, President of Prolific and email marketing specialist, shares insights on maximizing email marketing for home service businesses. He reveals why many contractors are missing out on effective strategies, like deliverability fixes and audience segmentation. Zac emphasizes that with open rates of 30-50%, targeted emails can dramatically increase leads. Learn simple tactics to boost replies, why 'reply to this email' is a powerful call-to-action, and how seasonal campaigns can create immediate demand—all seasoned with humor and real success stories.