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Yvonne Landsberg
Co-author of The Enduring Enterprise: How Family Businesses Thrive in Turbulent Conditions. Shares insights on family businesses and their resilience in challenging environments.
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19 snips
Mar 13, 2025
• 52min
The Mom and Pop School of Business
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Kevin Williamson hosts a captivating discussion with Devin DeCiantis and Yvonne Landsberg, co-authors of "The Enduring Enterprise." They delve into the resilience of family businesses and their unique strategies for thriving in turbulent times. The conversation touches on crony capitalism, the ethical responsibilities tied to family names, and the impact of social change on business practices. They also explore the dynamics of family enterprises in frontier economies and the importance of adapting to evolving economic landscapes.
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