Yusef Chuku

Pats McDonald, Global Chief Strategy Officer at Dentsu Creative and jury president at Cannes Lions, teams up with Yusef Chuku, Executive Strategy Director at New Gods and a jury member, to dish on winning creative strategies. They explore the significance of diverse jury perspectives and share how standout campaigns like Cheetos and Dove tap into cultural insights. Learn the importance of clarity in crafting award-winning strategies and get inspired by remarkable campaigns from AXA and Spotify's collaboration with the UN.