Yuriy Timen, a growth advisor and former Global Head of Marketing at Grammarly, shares his expertise on scaling subscription businesses. He discusses the importance of effective onboarding for user retention and dives into innovative SEO strategies that leverage first-principles thinking. Yuriy emphasizes the evolving landscape of paid acquisition and the significance of incrementality testing in maximizing ad spend efficacy. He also explores the potential of untapped platforms like TikTok and highlights the value of offline marketing in building resilient brands.

Season 2 of the Productea, product-led growth! Yuriy the advising legend. The man that crashes your browser memory because he has so many companies listed. He helped bring Grammarly to its legendary status and is an advisor to lots of prestigious companies like Airtable, Canva, Oyster, Whimsical, Flo, and many more.Timestamps:0:00 Yuriys Introduction12:10 Leah’s garbage CV16:18 How does Yuriy position himself?21:00 Interesting advising clients…. Airtable24:00 Canva and how Yuriy landed it as an advising gig27:35 Talking about what we do expands our knowledge30:00 Machine learning in Tech, what’s the deal?34:33 Warping the message and reality of the market by oversimplifying the message.36:48 Looking from the outside looking in vs. being inside a company42:50 What Traction is a success metric for Yuriy in advisory?47:00 Discovery conversation and their structuring49:10 Trends that Yuriy bets on51:43 Where would Yuriy have liked to be a fly on the wall years agoConnect!Yuriy’s Linkedin: https://www.linkedin.com/in/yuriytimen/Yuriy’s Website: https://www.yuriytimen.com/Send us a textLeah on Linkedin / Twitter / Youtube

Yuriy Timen, a seasoned marketing advisor and former Global Head of Marketing at Grammarly, shares insights into the company's incredible growth journey. He discusses the strategic shift from targeting students to knowledge workers, revealing how this pivot opened new market opportunities. By implementing a freemium model and leveraging YouTube for marketing, Grammarly successfully reached a broader audience. Yuriy also reflects on the challenges of transitioning from B2C to B2B and the importance of building trust through word-of-mouth and AI-driven solutions.

Yuriy Timen, an investor and advisor to companies like Airtable, discusses his journey from leading growth at Grammarly to forming high-impact product teams. He emphasizes the vital alignment between growth marketing and product for maximizing retention. The conversation dives into strategies for balancing user acquisition and retention, the significance of initial user experiences, and the pitfalls of scaling too soon. Yuriy also shares insights on fostering retention-driven growth strategies that seamlessly guide users from acquisition to activation.

Yuriy Timen, a former growth leader at Grammarly who helped scale the company to impressive revenues, shares his journey into the advisory world. He discusses the emotional shift from corporate life to advisory roles, emphasizing the importance of setting boundaries and personal growth. The conversation touches on enhancing user experiences, the challenges of redefining professional identities, and the rewarding aspects of teamwork. Yuriy also reflects on the deeper engagement found in advisory roles versus founding ventures, providing valuable insights for aspiring entrepreneurs.