Yuriy Timen was Global Head of Marketing and Growth at Grammarly, and is now a full-time growth advisor, having worked with more than a dozen companies, including Canva, Airtable, Whimsical, Otter.ai, Oyster, Flo Health, and Clay. In today’s episode, Yuriy discusses the ever-changing world of growth, emerging growth tactics, and how to find your growth engine. You’ll learn the most effective strategies for driving user acquisition, how to balance and diversify organic and paid channels, when it’s time to change plans, how to vet new growth channel opportunities, and much more.—Find the full transcript here: https://www.lennysnewsletter.com/p/transform-your-subscription-growth—Where to find Yuriy Timen:• LinkedIn: https://www.linkedin.com/in/yuriytimen/• Twitter: https://twitter.com/thetimenator—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Modern Treasury: https://www.moderntreasury.com/• Eppo: https://www.geteppo.com/—Referenced:• Casey Winters: https://www.linkedin.com/in/caseywinters/• Elena Verna: https://www.linkedin.com/in/elenaverna/• Lyka Pet Food: https://lyka.com.au/• Ethan Smith’s LinkedIn:  https://www.linkedin.com/in/ethanls/• Graphite: https://www.graphitehq.com/• Recast: https://getrecast.com/• Measured: https://www.measured.com/• INCRMNTAL: https://www.incrmntal.com/• Essentialism: The Disciplined Pursuit of Less: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382/• Man’s Search for Meaning: https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273/• The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz: https://www.amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711/• The All-In Podcast: https://www.allinpodcast.co/• Hustle: https://www.netflix.com/title/80242342• Mark Fiske at H.I.G.: https://higgrowth.com/team/mark-fiske/—In this episode, we cover:[03:49] Yuriy’s background[09:46] Different paths to growth for subscription-based products[13:21] When to lean into virality[15:39] What are network effects?[16:32] SEO strategy and timeline: how long can it take to see results?[24:22] The shifting landscape of paid media[28:09] The return of media mix modeling[32:01] How can you tell if media spending equates to business results?[33:44] Don’t spread yourself too thin[36:01] How to tell if you’ve taken a strategy far enough[38:02] When to lean into a strategy that’s working vs. when to think about diversification[42:13] Is there a shift from growth to survival?[46:19] Two reasons to do paid media[56:45] Why you shouldn’t dismiss TikTok (and other channels you might be overlooking)[59:36] Lightning round!—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Season 2 of the Productea, product-led growth! Yuriy the advising legend. The man that crashes your browser memory because he has so many companies listed. He helped bring Grammarly to its legendary status and is an advisor to lots of prestigious companies like Airtable, Canva, Oyster, Whimsical, Flo, and many more.Timestamps:0:00 Yuriys Introduction12:10 Leah’s garbage CV16:18 How does Yuriy position himself?21:00 Interesting advising clients…. Airtable24:00 Canva and how Yuriy landed it as an advising gig27:35 Talking about what we do expands our knowledge30:00 Machine learning in Tech, what’s the deal?34:33 Warping the message and reality of the market by oversimplifying the message.36:48 Looking from the outside looking in vs. being inside a company42:50 What Traction is a success metric for Yuriy in advisory?47:00 Discovery conversation and their structuring49:10 Trends that Yuriy bets on51:43 Where would Yuriy have liked to be a fly on the wall years agoConnect!Yuriy’s Linkedin: https://www.linkedin.com/in/yuriytimen/Yuriy’s Website: https://www.yuriytimen.com/Send us a textLeah on Linkedin / Twitter / Youtube

Yuriy Timen, an investor and advisor to companies like Airtable, discusses his journey from leading growth at Grammarly to forming high-impact product teams. He emphasizes the vital alignment between growth marketing and product for maximizing retention. The conversation dives into strategies for balancing user acquisition and retention, the significance of initial user experiences, and the pitfalls of scaling too soon. Yuriy also shares insights on fostering retention-driven growth strategies that seamlessly guide users from acquisition to activation.

Yuriy Timen, a former growth leader at Grammarly who helped scale the company to impressive revenues, shares his journey into the advisory world. He discusses the emotional shift from corporate life to advisory roles, emphasizing the importance of setting boundaries and personal growth. The conversation touches on enhancing user experiences, the challenges of redefining professional identities, and the rewarding aspects of teamwork. Yuriy also reflects on the deeper engagement found in advisory roles versus founding ventures, providing valuable insights for aspiring entrepreneurs.

Yuriy Timen, a SaaS advisor and solopreneur, shares his unique journey from finance to leading tech companies like Grammarly, Canva, and Airtable. He reflects on how his upbringing during the Soviet Union's collapse shaped his strong work ethic and values. Yuriy opens up about career mistakes, overcoming self-doubt, and the importance of empathy in leadership. He discusses the lessons learned from tough feedback and highlights the significance of intentional networking and work-life balance, aiming to be 'empathetically intense' in his professional relationships.