Yuji Igarashi

Chris Morgan, founder of the Safe Flight camera shop in Berlin, shares insights on the booming sales of analogue cameras fueled by celebrity endorsements. Yuji Igarashi from Fujifilm discusses the surprising demand resurgence and their plans for production expansion. Emiliano Vittoriosi, who runs popular analogue workshops, highlights the rising costs of film and the importance of hands-on experiences in darkrooms. Together, they explore how analogue photography encourages a slower, more intentional approach to capturing moments.