Yu Shun

Fei Fei, a commentator on China's MICE industry, and Yu Shun, an on-the-ground observer of events, dive into the spectacular rebound of China's MICE market. They discuss how cultural storytelling is enhancing business tourism and transforming events into immersive experiences. Yu highlights the frequency of city events boosting networking, while Fei Fei shares data about the global MICE landscape. They also tackle rising visitor complaints about museum experiences, emphasizing the need for better management and tech integrations to improve visitor satisfaction.