Ysabel Gerrard

Ysabel Gerrard, a Senior Lecturer in Digital Media and Society at the University of Sheffield, dives into the complexities of young people's online lives. She debunks prevalent myths surrounding digital interactions, highlighting the 'platform paradox' that presents both risks and rewards. The discussion reveals how anonymity plays a dual role in youth behavior on apps, while also unpacking issues of identity, body image, and mental health. Gerrard emphasizes the importance of guiding young users through this intricate digital landscape for healthier engagement.

Ysabel Gerrard, a Senior Lecturer in Digital Media and Society at the University of Sheffield, discusses the nuanced digital lives of young people. She challenges common myths and reveals the complexities of online interactions, emphasizing both their potential and pitfalls. The conversation delves into issues like anonymity, body image, and the role of social media in youth mental health. It also highlights innovative research methods that capture how teenagers navigate these digital spaces, offering fresh insights into their experiences.

Ysabel Gerrard, a Senior Lecturer in Digital Media and Society at the University of Sheffield, delves into the complex world of young people's online lives. She challenges common myths about social media, revealing both its risks and benefits. The conversation touches on the ethical responsibilities of researchers, the impact of digital photo editing on body image, and the critical views teenagers have about beauty standards. Gerrard also discusses the need for nuanced approaches in understanding digital interactions, including the rise of meme culture.