Young Douglas (Dougie)

Young Douglas, the Google Lead at Pilothouse specializing in YouTube ads, shares insights on why content targeting with YouTube Select is outshining audience-based methods. He explains the importance of aligning marketing creatives with content for better conversions. Dougie reveals how premium CPMs can lead to superior performance compared to low-cost impressions and discusses the pitfalls of low-quality placements. He also offers tips for scaling YouTube campaigns and emphasizes treating YouTube Select like traditional TV advertising for maximum impact.