Yory Wurmser, an analyst specializing in advertising trends, dives into the resurgence of out-of-home (OOH) advertising. He shares insights on the impressive growth in the first half of the year and how OOH has evolved post-pandemic. Yory discusses the benefits of integrating digital elements and programmatic strategies, spotlighting changes in consumer engagement. He also explores the potential of OOH connected TV ads and what the future holds for digital advertising as we approach significant events like the 2028 Olympics.