Yory Wurmser
Principal analyst who leads media, tech, and ad research; provided data-driven insights on YouTube, AI/chatbot usage, and broader digital advertising shifts.
Best podcasts with Yory Wurmser
Ranked by the Snipd community
Oct 24, 2025 • 22min
Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
Yory Wurmser, a principal analyst specializing in advertising and media, teams up with Grace Harmon, a tech analyst focused on AI. They explore the potential of OpenAI as a super app that could transform consumer devices, discussing its impact on traditional platforms like Google. The duo analyzes which integrated apps will thrive within ChatGPT and what monetization strategies may emerge. They also ponder the shifting landscape of data privacy and the future of AI-first interfaces, predicting a gradual, yet significant disruption in tech.
Oct 17, 2025 • 25min
Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
Join Eleni Digalaki, VP of Global Content Operations, and Yory Wurmser, Principal Analyst, as they unpack the digital landscape of 2025. Discover why the ad triopoly's hold is slipping despite rising dollar share, and learn about the under-monetization of YouTube despite its vast attention. The duo discusses the barriers limiting e-commerce growth in sectors like food and auto, and how AI might reshape shopping behaviors. With insights on emerging competition from platforms like TikTok, this conversation dives deep into the future of digital advertising.
