Yoram Solomon

Yoram Solomon, a leading trust-building expert and host of The Trust Show podcast, dives deep into the pivotal role of trust in sales. He emphasizes that self-trust and conviction are fundamental for closing deals. Learn how a lack of self-belief can undermine your efforts and how authentic connections can foster innovation. Solomon shares personal anecdotes and practical strategies to cultivate trust, including the concept of 'trust habits' and the importance of understanding consumer behavior in prioritizing trust over price. Trust is not just a concept; it's a game-changer in B2B sales.