In this discussion, Yoni Smolyar, an entrepreneur and software engineer, shares his wild journey of posting daily Instagram videos for 508 days, amassing nearly 190,000 followers. He reflects on the lessons learned, notably how fulfilling this challenge led to creator burnout. Yoni also dives into the launch of his app, BrainRot, which targets phone overuse and achieved impressive early traction. He emphasizes the value of authenticity over polish in content creation, warns against audience pigeonholing, and critiques short-form video for its impact on attention spans.
