Yonas Alemu

Yonas Alemu, the founder of Lovegrass Ethiopia, swapped a career in investment banking for entrepreneurship in his homeland, focusing on teff, a gluten-free grain. He discusses the vital role of local businesses in driving economic growth and challenges the stereotype of Africa’s reliance on aid. Yonas emphasizes the importance of investment in nurturing self-sufficiency and local heritage. He shares his journey from rural Ethiopia to the global stage, illustrating how education and personal ties spark innovation and community development.