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YL Jabi
Global Head of Marketing and Communications at KitKat, responsible for stewarding KitKat's long-term positioning and global marketing strategy.
Best podcasts with YL Jabi
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Dec 9, 2025
• 36min
Most Contagious: KitKat's longevity secret, Scambaiter Granny and more
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Join Joelle Caputi and YL Jabi from KitKat as they explore the secret sauce behind the brand's enduring success over 90 years. They discuss striking a balance between timeless brand elements and modern relevance. David Masterman and Simon Valcurell reveal the ingenious creation of 'Scammer Granny,' an AI designed to outsmart fraudsters while adding a humorous twist. Katrina Sturton-Dodd shares insights on how brands can foster community and connection in today’s world, encouraging a shift from individualism to belonging.
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