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Yingying Kuang
VP of Growth and e-commerce at Kitsch, a hair care and accessories brand. Previously worked at Function of Beauty and Blueland, bringing extensive experience in D2C marketing and brand growth.
Best podcasts with Yingying Kuang
Ranked by the Snipd community
Apr 29, 2025
• 45min
This Channel Increases ROAS and is ACTUALLY Scalable
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Yingying Kuang, VP of Growth and e-commerce at Kitsch, shares her extensive expertise in D2C marketing. She discusses Kitsch's impressive growth and the importance of diversifying marketing channels beyond Meta. Yingying highlights the success of AppLovin in driving ROAS, the strategic use of influencer whitelisting on Meta, and how they adapt messaging across platforms. She also reveals Kitsch's venture into TV advertising to boost brand awareness, emphasizing a data-driven approach to creativity and attribution.
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