Ying Lu

Ying Lu, founder of Blue Lake Packaging and former global operations leader at Apple, shares her innovative approach to packaging. She emphasizes the often-overlooked potential for cost reduction and sustainability. Learn about the three guiding principles her team employs to streamline packaging and navigate tariffs. Ying discusses real-world examples like replacing instruction booklets with QR codes and why a visit to a recycling facility can change your product launch strategy. Explore how small design changes can lead to significant savings and eco-friendly solutions.