Yara van Heugten
Investigative journalist specializing in cutting through the smoke and mirrors behind flashy claims retail moguls love to make. She investigated Shein's business model, sustainability claims, and labor practices.
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Jul 15, 2025 • 35min
Shein’s toxic business model
Join investigative journalist Yara van Heugten as she dives deep into the murky waters of Shein's business model. With a keen eye for ethics, she unravels the manipulative tactics that lure young consumers and discusses alarming labor practices. Yara exposes the illusion of sustainability behind Shein's rapid production and the company's struggles with rising regulatory scrutiny in Europe. This insightful conversation reveals the challenges facing ultra-fast fashion and the shifting dynamics in the industry.
